History / Family

The Kupljen Wine Estate in Jeruzalem- Svetinje, Slovenian Styria, Slovenia, is a traditional family – owned wine – cellar that belongs to Samo Kupljen. Together with wife Lidija, we both continuing and upgrading the family wine tradition, the beginnings of which go back as far as 1836. Samo's father, Jože Kupljen, was the pioneer of Slovenian privately – owned winegrowing. In 2016 we marked 40th anniversary of the first bottled wines with their own label entering the market back in 1976.


Our wine – estate can be recognized by the yellow Mon Royal castle- like winery, located in the very heart of Prlekija region (in South -Eastern Slovenian), in the midst of the Jeruzalem and Svetinje wine – growing hills, which have been renowned for centuries for their high – quality wines and prestigious sites, perfect for producing premium wines. These are produced »With Sun and Love«, which is also the wine estate's slogan.


Our 30 hectare estate has 18 hectares of vineyards stretching along the best, carefully selected locations, all south and south-west facing slopes of the Jeruzalem and Svetinje wine growing hills in the north-east of Slovenia – a top-notch wine growing region. Taking into account the region's microclimate, the best suited varieties of vine were planted in the best locations; our selection includes the most acclaimed European varieties, which these hills and the local wines have been famous for for centuries (at the end of the 19th century, the Jeruzalem–Svetinje pinot blanc was considered Europe’s most esteemed wine).

From the vine...

Our wines are very telling of the terroir they come from – the wine growing hills of Jeruzalem in the north-east of Slovenia. This is an area renowned for wines that boast a fruity and fresh character from an early age and that are famous for their extraordinary ageing potential (whites 5–20 years, reds 5–25 years), each year of maturing unveiling their diverse multi-layered flavours. Such wines come as a result of the eco-friendly cultivation of the wine growing land, the vine and the grapes, as well as the winemaking processes in the cellar and our methods of tending the wine.


The flattering location of our vineyards, professional hand harvesting, gentle processing of grapes and a unique vinification process are our priceless advantages. They are rooted in natural resources, tradition, experience and a professional approach. The result of all these factors is a superbly delicious wine, rich in extracts, fresh and fruity, decorated with the irreplaceable character of the Kupljen wine cellar.


The quality of wine is further enhanced through our intentional reduction of grape yield per vine, thereby establishing the conditions – as early as in the vineyard – for making wine of the highest international quality.

... to wine

Each variety of our wine breathes the fragrance of ripe grapes from our vineyards in the areas of Jeruzalem, Svetinje, Cerovec and Žerovinščak in the north-east of Slovenia. The distinctive features of our wines derive from the vintage, variety and fruitiness, and from the unparalleled pleasant succulence of the wine's acidity so typical of our Jeruzalem vineyards.

All our wines are exclusively high-quality or high-quality with predicate. We grow all grapes ourselves, leaving them to ripen on the vines for as long as possible. Our commitment to tradition and professional approach every step of the way, and our fervent devotion to each and every drop of the rich, succulent grape juice, result in a delicious wine, rich in extracts, fresh and fruity, refined with the irreplaceable character of the Kupljen Wine Cellar.

Wine cellar

Our winemaking procedures are based on expertise, experience and tradition. Due to our state of the art winemaking equipment and traditional winemaking procedures inside the restored historic arched cellars from the 17th and 18th centuries, our wines mature to their highest possible quality. Maturing wines are mainly kept in barrels and 225-liter barrique barrels made of oak. Our principal goal is to tender wines full in flavour and with a natural aroma, and to maintain the character of each vintage and the profile of the variety. We try not to overemphasize the level of alcohol harmony, and strive to ensure the pleasant acidity so typical of the Jeruzalem and Svetinje region.

To cut a long story short: enjoy our unique wines yourself and stand convinced. In any case, an extra glass cannot do any harm.


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Vinification and fermentation

In temperature-controlled stainless steel barrels, with natural yeast and without sulphur.


45% in wooden barrels up to 2,000 litres
45% in wooden and stainless steel barrels
10% in barriques (chardonnay; pinot noir)
(30%–30%–30% 1–2–3 year-old barriques)


All our wines originate from officially controlled harvesting and are always classified as high-quality or high-quality with predicate. Control is performed by the Agricultural Institute of Slovenia and the Bingen-located Schneider Oenology Institute; the oenologist and international expert wine publicist Volker Schneider is also a consultant and quality management supervisor in our cellar.